COLLECTIVE INTENTION
Projects and ideations for a new type of lifestyle brand designed with intent.
Dream it.
It all started at the Fashion Institute of Technologies Sustainable Design Entrepreneur program in the Fall of 2020.
Build it.
Step by step, project by project a new purpose-driven lifestyle brand came to life.
Grow it.
Beginning with an idea and seeing how far you can take it. Right now these are concepts, ideas and possibilities for what could be. They pull together all my coursework from the FIT Sustainable Design Entrepreneur program.
Take a Stand.
We are always thinking about our planet and our people. We want to life a live of intention and movement. We want to make choosing responsible clothing a little easier. You shouldn’t have to give up your favorite leggings or bralette because they don’t align with your values.
PROJECTS
DESIGN PHILOSOPHY
How does a brand evolve? Design for longevity, design for disassembly and design for end of life are just a few ways. Designing for circularity is the next revolution in fashion.
PURPOSE DRIVEN ORGANIZATION
How do we be the change we want to see? Purpose driven organizations are a way to do this. To eliminate waste and pollution from our environment and support ethical manufacturing takes vision.
MATERIAL MATTERS
Material choices matter. Deciding between closed-loop and open-loop fabrics should align with your company’s ethos. Choosing between infinite recyclability and returning to the earth in a regenerative manner depend on your intent.
TRANSPARENCY
How do we keep products in use longer? Is there a possibility for a 2nd or 3rd life then biodegrade back into a regenerative ecosystem? Fashion has a waste problem and we are here to be a solution.
REGIONAL MANUFACTURING
Regional manufacturing? Is that possible? Going GLocal for some products while keeping others overseas may just be a good balance your supply chain needs.