DESIGN PHILOSOPHY

Written By Amy Rauen

WHAT IS CIRCULAR FASHION?

The Common Objective defines it as ‘A circular fashion industry is one in which waste and pollution are designed out, products and materials are kept in use for as long as possible, including through reusing and recycling, and where natural systems are regenerated.’

HOW TO ASSESS FOR CIRCULARITY

To assess for circularity you can do a Life Cycle assessment. We will use a basic item: a basic black Legging from ASOS, retailing at $19.

HOW TO EVOLVE

If you’d like to evolve your brand further than your current sustainability commitment you too can design your products for circularity.  This allows garments to be kept in the fashion cycle.  Designing for circularity is best applied when you keep these 3 rules in mind:

  • Design garments to be used more.

  • Design garments to be made and then made again.

  • Make garments from safe and recycled or renewable inputs.

Amy Rauen
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