DESIGNING with intent means you are creating with purpose.
What is your brands mission? How about its purpose? Did you know responsible brands now outperform their competition?
Consumers are asking for accountability from the brands they support. Let’s be the change we want to see.
Sustainability
Sustainability can be many things; from reducing waste and water usage to ensuring you take into consideration the end use of your product. Traceability, transparency, and creditability are keywords. Brands are evolving their current production process to encompass these responsible design methods. Sustainability strategies have become non-negotiable and are necessary for any brand that wants to resonate with conscious consumers.
Trend Analysis
To understand the ‘trends’ of the season it’s important to have a pulse on larger global issues. Fashion trends are now a reaction to the world around us. In contrast to that, we are spending more and more time on-line. Influences of our digital world emerge as artificial hues, accenting our urge to connect back with nature. Keeping in mind that customers now want to explore and to find their own style, it’s important to allow for duality, trans-seasonal styling, and versatility within brands.
STRATEGY
Setting a brand direction with specific customer psychographics creates a clear and cohesive message. By creating mood boards, brand overview statements, and setting brand orientation you establish your brand’s position in the competitive landscape.
PRODUCT DEVELOPMENT
From creating an original logo to establishing successful fit blocks that meet the customers’ needs, developing a brand takes focus. This helps the entire team to navigate together, as a team.