Circular economy: Rental is a business model for now and the future

AMY RAUEN

By designing with intent to eliminate waste and pollution I am helping move the fashion industry towards a circular economy that is focused on responsible consumption and production.

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DESIGN PHILOSOPHY

How does a brand evolve? Design for longevity, design for disassembly and design for end of life are just a few ways. Designing for circularity is the next revolution in fashion.

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PURPOSE DRIVEN ORGANIZATION

How do we be the change we want to see? Purpose driven organizations are a way to do this. To eliminate waste and pollution from our environment and support ethical manufacturing takes vision.

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MATERIAL MATTERS

Material choices matter. Deciding between closed-loop and open-loop fabrics should align with your company’s ethos. Choosing between infinite recyclability and returning to the earth in a regenerative manner depend on your intent.

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TRANSPARENCY

How do we keep products in use longer? Is there a possibility for a 2nd or 3rd life then biodegrade back into a regenerative ecosystem? Fashion has a waste problem and we are here to be a solution.

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REGIONAL MANUFACTURING

Regional manufacturing? Is that possible? Going GLocal for some products while keeping others overseas may just be a good balance your supply chain needs.

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Created & Designed by Amy Rauen | Made with Squarespace | Photos by Amy Rauen & Unsplash