The Messy Middle
Two field playbooks on the gap between pilot and purchase order. Built from the research, and from running it on the innovator side.
Why next-gen materials stall between LOI and purchase order, and what a realistic path to commercial scale looks like.
Realistic timelines for each phase, from proof of concept to mainstream adoption
The production-ready KPIs every JDA should carry, phase by phase
Why US and EU brands aren’t the same conversation
Why T2T recyclers struggle to turn brand interest into purchase orders, and the path from pellet to fabric to PO.
Every contractor a pellet passes through before a Tier 1 books the PO
Why a recycler has to qualify the fabric in every region the brand produces in
Price the drop-in at parity. Price the innovation separately.
Amy Rauen
“I thrive on navigating complex material challenges and fostering strategic partnerships to scale innovative solutions throughout multiple industries, including textiles for apparel, interiors, and consumer goods, passionately creating a future where advanced materials drive both profitability and environmental stewardship."
