Work it out.

Athleisure for the whole family.

Director of Design - Active (Mens / Womens / Kids)

Role: Creative Direction / Design

Make it stand out.

Dream it.

It all begins with an idea. But the key to a successful brand launch is the marketing. Reaching target customers is crucial to getting brand recognition which leads to sales dollars. Marketing needs to be catered specifically towards your customer and their lifestyle. Understand exactly who you are targeting defines what your marketing strategy should be: instagram vs facebook, e-mailers vs google ads, and even billboards vs in-store events.

Build it.

Product placement is just as important as marketing. Making sure brand adjacencies align to your brand identity on the selling floor can increase your sales by drawing in customers with similar psychographics. Getting prime floor placement can double sales and increase customer awareness leading to strong brand recognition.

Grow it.

Social media continues to win with Gen X, Millennials, and Gen Z. Understanding how these customers want their information delivered is crucial. They still may want the in-store experience but more so they are looking a brand with similar values, beliefs, mindset that they can connect with. Recognizing that they all don’t want to shop as previous generations is the key to winning their purchasing power.

A new collection.

The way you tell a story is important. It needs to be compelling and draw your audience in. From buyers, branded partners and upper management they all have buy-in to agree that this direction aligns with their strategies. The tone it’s sets is a basis for everything from the color story to the details in the styling..

Marketing.

The key to a brands success is in the marketing. Reaching your target customers is crucial. An omnichannel experience around three principal channels: Mobile app/social network, Email marketing and Ad retargeting ensures your customer will be reached.